mINERAL RICH WATER VS PURIFIED WATER

US vs THEM

Drinking a demineralised water has been shown over time to actually strip the bodies natural levels of said essential minerals.

Source: World Health Organisation

Filtered or demineralised  water is defined in the study as “water almost or completely free of dissolved minerals as a result of distillation, deionisation, membrane filtration (reverse osmosis or nanoflitration), electrodialysis or other technology”. Minerals such as Calcium, Magnesium, Sodium, Bicarbonate, Sulphate, and Potassium are eliminated during the purification process leaving the TDS level (total dissolvable solids) of the water low and often times under 50 (ppm). Findings from tests conducted on animal and human subjects suggest that “Low mineral water markedly : 

1. increased diuresis (almost by 20%, on average), body water volume, and serum sodium concentrations
2. decreased serum potassium concentration
3. increased the elimination of sodium, potassium, chloride, calcium, and magnesium ions from the body. 

The results are quite surprising ; not only does the purification, like that used by several other sparkling water brands, deplete essential minerals, but drinking a demineralised water has been shown over time to actually strip the bodies natural levels of said essential minerals. 

Sufficient evidence is now available to confirm the health consequences from drinking water deficient in calcium or magnesium

An extremely eye opening study published by the World Health Organisation has concluded the existence of potential health risks from drinking demineralised (or filtered, purified) water; finding that "It has been adequately demonstrated that consuming water of low mineral content has a negative effect on homeostasis mechanisms, compromising the mineral and water metabolism in the body” and additionally that, "Sufficient evidence is now available to confirm the health consequences from drinking water deficient in calcium or magnesium”. 

Society has been trained to think that purification & filtration processes are positive & yield a better-for-you water. However, this revealing WHO article concludes that a natural mineral water, rich in minerals, when left untouched and unfiltered is clearly the healthier choice for you.
A mineral rich water boosts essential mineral levels helping with bodily & organ functions and optimal homeostasis, while the alternative could deplete mineral levels in the body overtime.